Following its huge success in 2017-18, Hilal Care is once again holding the Bold Men Awards 2019 (BMA-19). The awards have made a return to recognize the hard-work of many charismatic, skilled and talented individuals in their respective fields. Hilal … Continue reading
STREPSILS STEREO’S ‘BILLO’ CARRIES A FUN TAKE ON WEDDINGS
A brand new exciting song from the season 2 of Strepsils Stereo introduces us to a vibrant and fun-filled dance number, ‘Billo’! Its upbeat and dance-y vibe, with a perfect blend of the richness of Punjabi folk culture and a flavor of Pop created through Acappella, are surely going to make it the ‘Mehndi Song of the Year’.
Strepsils Stereo is Pakistan’s first and only Acappella music platform which creates music without any instruments using the sound from voice, mouth and claps. The song ‘Billo’ is produced by Ali Noor and Ahsan Pervez, the masterminds behind producing this acappella-driven music platform.
Excited about this new song, Ali Noor stated, “This was one of the most challenging songs that have been produced to date on the Strepsils Stereo platform because of the complexity of beats as there are in a Punjabi folk mix. But, Ahsan Pervez and Mehak Ali have done a phenomenal job through their voice. This will surely be topping all mehndi playlists this wedding season.”
The character ‘Billo’ is a light-hearted take on our socially constructed rules about how girls at weddings are expected to act. The song promotes empowerment and highlights that weddings should be enjoyed by everyone in the family, including the bride herself, without the fear of being judged by those around.
Talking about this new venture of Strepsils Stereo, Humayun Farooq, Director Marketing – RB Health, said “This is an upbeat and fun song, where we are also trying to send a positive social message across through the video. I am absolutely thrilled about launching this mehndi track and extremely proud of the entire team for their hard work. Let’s make some noise with our version of Billo this wedding season and let’s truly bring Billo back!”
Strepsils Stereo is an owned Acappella platform of Reckitt Benckiser (RB) Pakistan’s throat lozenges brand, Strepsils. The platform for its unique idea and brand relevance has won the prestigious Spike Asia award early this year along with the PAS Awards 2017 last year. It has released four songs to date including ‘Khayal Rakhna’, ‘Rang De’, ‘Dil Jo Chahay’ and ‘Mera Pakistan’ with a total of 13.2 million views.
“Hoga Saaf Pakistan” Announced By Reckitt Benckiser
6 kids die every hour because of diarrhoea in Pakistan. A disease which can be easily prevented.
Even today, there are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhoea. Continue reading
Mona Imran is Going To Showcase Her New Collection At FPW2016
Mixing culture with the modernism, Mona Imran is giving new dimensions to the traditional brides. Being in the market since 2001 / 2002, Mona is working on something unique every time she showcases her work. Pakistan fashion industry acknowledges her innovative work and on the international forums, she has collected unlimited praise.
Pakistan’s Great Online Shopping Festival 2016 is about to Commence
In keeping up with the excitement of online shopping in the country, the Great Online Shopping Festival (GOSF) – Pakistan’s biggest online shopping festival will be held from September 28–30, 2016 at http://www.gosf.live. The festival, supported by Google, JazzCash, Yayvo.com, Goto.com.pk and powered by Jang Media Group, will see more than 50 e-commerce partners participating. Continue reading
The Karachi Innovation Challenge and Hackathon
The Karachi Innovation Challenge and Hackathon in collaboration with Karachi Youth Initiative and I AM Karachi Consortium will be held from 23rd Sept to 25th September 2016 in Karachi’s Habib University.
Coke Studio Season 9 set for launch: Will feature Amjad Sabri
Season 9 of the signature fusion music platform Coke Studio will be remembered by fans for all time to come, as Amjad Sabri, who passed away tragically just a few days ago, will be seen performing in this Season. In what is probably the last studio recording, Amjad Sabri together with Rahat Fateh Ali Khan read the qawwali, Aj Rang Hai. Continue reading
Shell Rimula Highlights The Challenges Of The Everyday Journey Of Life Faced By Truck Drivers And farmers
Shell Rimula, premium heavy duty engine oil, launched a new campaign today called Real Destinations. The campaign looks at the life of truck drivers and farmers of Pakistan, their dreams and aspirations and emphasizes on the hard work they put in every single day to accomplish them. Continue reading
CAREEM Celebrates Spirit of Pakistan Day
As you must have seen on My Instagram that recently i was a part of Careem’s Bloggers Scavenger Hunt. This time though Careem conducted a scavenger hunt for public of Karachi and Lahore in celebration of Pakistan Day. Themed around photography of local cultural & historic sites, the hunt saw participants, based on clues provided, racing to various locations of their respective city by utilizing CAREEM’s services.
SWAROVSKI HOSTS SPARKLING COUTURE EXHIBITION CELEBRATING COUTURIERS ACROSS THE MIDDLE EAST AND SOUTH ASIA
Swarovski, the global leader in cut crystal and fashion jewelry, hosts the first ever Sparkling Couture exhibition, celebrating the brand’s long-standing relationship with couture designers, as well as its 120th year of operation.
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