Following its huge success in 2017-18, Hilal Care is once again holding the Bold Men Awards 2019 (BMA-19). The awards have made a return to recognize the hard-work of many charismatic, skilled and talented individuals in their respective fields. Hilal … Continue reading
A brand new exciting song from the season 2 of Strepsils Stereo introduces us to a vibrant and fun-filled dance number, ‘Billo’! Its upbeat and dance-y vibe, with a perfect blend of the richness of Punjabi folk culture and a flavor of Pop created through Acappella, are surely going to make it the ‘Mehndi Song of the Year’.
Strepsils Stereo is Pakistan’s first and only Acappella music platform which creates music without any instruments using the sound from voice, mouth and claps. The song ‘Billo’ is produced by Ali Noor and Ahsan Pervez, the masterminds behind producing this acappella-driven music platform.
Excited about this new song, Ali Noor stated, “This was one of the most challenging songs that have been produced to date on the Strepsils Stereo platform because of the complexity of beats as there are in a Punjabi folk mix. But, Ahsan Pervez and Mehak Ali have done a phenomenal job through their voice. This will surely be topping all mehndi playlists this wedding season.”
The character ‘Billo’ is a light-hearted take on our socially constructed rules about how girls at weddings are expected to act. The song promotes empowerment and highlights that weddings should be enjoyed by everyone in the family, including the bride herself, without the fear of being judged by those around.
Talking about this new venture of Strepsils Stereo, Humayun Farooq, Director Marketing – RB Health, said “This is an upbeat and fun song, where we are also trying to send a positive social message across through the video. I am absolutely thrilled about launching this mehndi track and extremely proud of the entire team for their hard work. Let’s make some noise with our version of Billo this wedding season and let’s truly bring Billo back!”
Strepsils Stereo is an owned Acappella platform of Reckitt Benckiser (RB) Pakistan’s throat lozenges brand, Strepsils. The platform for its unique idea and brand relevance has won the prestigious Spike Asia award early this year along with the PAS Awards 2017 last year. It has released four songs to date including ‘Khayal Rakhna’, ‘Rang De’, ‘Dil Jo Chahay’ and ‘Mera Pakistan’ with a total of 13.2 million views.
6 kids die every hour because of diarrhoea in Pakistan. A disease which can be easily prevented.
Even today, there are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhoea. Continue reading
Mixing culture with the modernism, Mona Imran is giving new dimensions to the traditional brides. Being in the market since 2001 / 2002, Mona is working on something unique every time she showcases her work. Pakistan fashion industry acknowledges her innovative work and on the international forums, she has collected unlimited praise.
In keeping up with the excitement of online shopping in the country, the Great Online Shopping Festival (GOSF) – Pakistan’s biggest online shopping festival will be held from September 28–30, 2016 at http://www.gosf.live. The festival, supported by Google, JazzCash, Yayvo.com, Goto.com.pk and powered by Jang Media Group, will see more than 50 e-commerce partners participating. Continue reading
Karachi’s highly coveted private label that has been creating customized couture for almost a decade, launches it’s Spring 2015 customized couture collection, “The bride you want to be”. Continue reading
After getting a successful & over whelming response from their Lawn collections in 2012, 2013 & 2014 the coveted lifestyle and textile brand So Kamal has collaborated with famous fashion designer Ayesha Hashwani for Kamal Lawn’s spring/summer collection 0’15. Continue reading
One of the country’s renowned fashion designers Emraan Rajput is showcasing his collection titled ‘ALPHA’ at Fashion Pakistan Week F/W’14. Military inspired clothing is a classic concept that has been around for years. And, not surprisingly, the modern military inspired apparel has once again taken over the runways and is preparing to conquer closets everywhere. Continue reading
Following the atelier’s showcase of its bridal collection titled The Ghalib Collection at PFDC L’Oreal Paris Bridal Week 2014, the Nida Azwer Atelier brings to the runway their new pret a porter collection titled “The Renaissance Collection” at Fashion Pakistan Week on the 27th of November 2014 in Karachi. Continue reading
Acclaimed couturier Adnan Pardesy is all set to launch his eponymous label’s online E-store on 18th November, 2014. The E-store will provider trendy and chic outfits from all Adnan Pardesy’ s current and previous collections, including the label’s popular “The Gota” collection recently showcased at the Aalishan Pakistan trade exhibition in India. The E-store will facilitate online orders to both local and International customers at http://www.adnanpardesy.com/shoponline Continue reading
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