Premium womenswear fashion brand The House of Aphrodite launched its inaugural outlet in Lahore on Wednesday, 15th October 2014. The brand offers trendy and chic western wear for women and also stocks an exclusive handpicked range of European high street brands and fashion labels. The new outlet is located at 30 – C/1, Gulberg 3, Lahore.
The evening featured an engaging fashion presentation where models showcased outfits from the store’s premium western wear brands. The exclusive store launch was well attended by prominent industry media personalities, fashion designers and socialites with acclaimed TV personality Juggun Kazim as the Red Carpet host of the event. The event was managed by Bilal Mukhtar Events with Public Relations by Lotus PR.
The House of Aphrodite caters to the retail needs of young and mature women alike and features an extensive range product line consisting of tops, blazers, dresses, jeans, dress pants, vests, coats, jeans, jeggings, lingerie, sleepwear and accessories such as shoes, handbags and jewellery. The premium fashion brand also caters to niche womenswear consumers with select merchandise from some of the leading global designer labels including Karen Millen, French Connection, Gap, Zara, Top Shop, River Island, Wallis, Jane Norman, H & M and Debenhams while also introducing the European inspired and sourced brand Aphrodite.
Speaking about the outlet launch in Lahore, Sumbal Hammad, the Creative Director of The House of Aphrodite said; “I am extremely excited about the launch of The House of Aphrodite, an exclusive fashion brand which takes its name from the Greek mythological goddess of beauty and love. For The House of Aphrodite, we envisioned a dedicated space for quality conscious fashion consumers where they could indulge themselves and experience a selection of the world’s leading fashion brands. Every woman is beautiful and loves to further beautify and style themselves through quality fashion. I feel that The House of Aphrodite will fill the gap in Lahore’s premium fashion market.”
The House of Aphrodite is the brainchild of Creative Director Sumbal Hammad, a mother of four who was raised in Australia. A well-travelled and enterprising businesswoman, Ms. Hammad sought to introduce premium western wear to her homeland, a womenswear category which she determined was currently underserved in Pakistan. Ms. Hammad strongly believes that The House of Aphrodite truly encapsulates a shopping experience born out of passion and the love for fashion.