Acclaimed couturier Zara Shahjahan participated at the prestigious Lakmé Fashion Week Winter/Festive 2014 on Wednesday 20th August 2014. For the label’s debut showcase at the platform, Zara Shahjahan exhibited a new collection titled “City of Gardens” which drew inspiration from the modern woman. Zara Shahjahan’s participation at Lakmé Fashion Week W/F platform 2014 was facilitated by POPxo.com in association with Hello! Pakistan.
“City of Gardens” is the embodiment of harmony, romance and femininity. With this new line of ensembles, Zara Shahjahan infuses the serenity of vintage florals with modern silhouettes to weave together a collection that represents grace and femininity in the modern woman.
Speaking about the brand’s participation at Lakmé Fashion Week Winter/Festive 2014, Zara Shahjahan said, “I feel honoured as well as humbled to be a part of such an esteemed platform such as Lakmé Fashion Week. Lakmé Fashion Week is renowned across the subcontinent and with seasoned designers on board; we are really excited about showcasing Pakistani fashion in India”
A classic Zara Shahjahan look is simple, beautiful and always in vogue. Her design philosophy is to make clothes relating to a feeling – a feeling, which is an ode of individuality, femininity and sophistication. The entire development process from design to fabric procurement, print development, pattern making and stitching takes place at the Lahore based design house with focus on precision and quality control. Currently the brand has its flagship store in Lahore and is available nationwide through multi-brand stores including PFDC The Boulevard and L’atelier in Islamabad.
Premier designer label Zara Shahjahan is a subsidiary of Fast Retail Apparel, a holding company which also manages high street brand COCO and upcoming brands MEN Co. and COCO Home.