Opening the doors of Marquee hall PC Karachi, on 22nd August 2014, Damas looked forward to welcome overwhelming crowds of socialites and fashionistas who witnessed a one of a kind fashion presentation, sporting some of the most exquisitely enameled pieces from their latest collection. Bringing forth stately sculpted silver, bronze, gold and pearls, this multinational jewelry brand is all set to take the Pakistani markets by storm.
As a brain child of a visionary woman, Ruby Zahid, Damas has been striving to put forth its master craftsmanship into finely detailed jewellery and accessories since 2007. Ruby, who has sat through various technical courses and learnt grading different stones and work with different forms of materials, found a special fascination for diamonds, gemstones, gold and pearls. She says, “We brought Damas to Pakistan in 2007 and ever since then there has been no looking back. What makes our jewelry & especially bridal jewelry stand out amidst the others is that each piece begins with a deep and thorough study of gemstones individually to inspire a design, beyond ordinary imagination. The mutual hard work of gemologist, craftsman and designer can be seen in every awe inspiring design.”
Damas serves as a one-stop shop for beauty connoisseurs seeking for luxury wrapped in minimalistic designs. They have been operating in 18 countries with over 300 stores worldwide and have two outlets up and running in Lahore. Moreover, they also plan to expand further in different cities of Pakistan very soon.
Taimoor Choudhry, a graduate from the University of McGill in Canada and has also completed various courses in jewelry designing, serves as the General Manager of Damas Pakistan. He quotes, “We have a strong reputation amongst all of our customers, for delivering on quality of jewelry and presenting designs of exceptional and world class standards, Trust is a bond we value deeply, as we aim to offer luxury wrapped in a promise of an enduring relationship. We don’t just sell jewelry; we sell you assets that remind you of your best moments, and flawless designs that bring out the beauty in each and every individual.”
On the eve of 22nd August, some of Pakistan’s top models strutted the ramp including Faiza Ansari, Tatmain, Fauzia Aman, Sunita Marshal, Rubab, Areeba, Abeer, Maham, Nazish, Gohar, Sidra & the gorgeous Aaminah Sheikh as the show stopper, adorned in the finest Italian craftsmanship, a fusion of traditional elegance and gem-encrusted pieces fit for an opulent soiree and also wearing Designers including Maheen Karim, Shehla Chatoor, Sadaf Malaterre, Nomi Ansari & the famous Norwegian Brand Floyd by Smith.
The endless hard work invested in by the team at the high-end Damas Pakistan and Damas International has also managed to bag some of the most prestigious awards including, Mohammed Bin Rashid Al Maktoum Business Award, Best Strategic Fashion and Art Award, Life time Achievement Award and Best Entrepreneurial Award among plenty of others.
With this, Damas not just endeavors to woo the on lookers by their new collection, but also plan to continue the exhibition for public from 23rd till 26th of August, at Shalimar Hall Pearl Continental with up to 30% discount on diamond and gold jewelry present at the exhibition.