Sana Safinaz is a brand name synonymous with glamour, elegance and high fashion at its finest. It is therefore not surprising that Sana Hashwani and Safinaz Muneer, the driving force behind the label, are nominated for an astounding and unprecedented four awards this year sweeping the fashion category nominations. Couple this tremendous feat with the fact that Sana Safinaz have been trailblazers in the industry and have consistently maintained their allure for over two decades, twenty four years to be exact, and we truly have Pakistan fashion history in the making with indeed an even brighter future ahead.
Achievement in Fashion Design-Prêt: As one of the pioneers of Prêt-a-Porter in Pakistan this nomination comes as no surprise, however it is noteworthy to mention that to be consistently lauded decade after decade is truly an achievement in itself. A signature Sana Safinaz Prêt outfit is always on trend with regard to cut and color and above all exudes elegance.
Achievement in Fashion Design-Luxury: Sana Safinaz designs are definitively luxurious, hence we have seen them appear on the Bollywood big screen, frequently donned by celebrities and personalities on an international level and are always sighted at red carpet events, even the Oscars themselves. Each creation is painstakingly put together and the striking end results simply speak for themselves.
Achievement in Fashion Design-Lawn: Annually dubbed the “Queens of Lawn” Sana Safinaz lawn has an almost cult like following. Each season the brand offers something innovative and never before seen. It was the very first to introduce the concept of “designer lawn” with the pairing of satin borders, embroidery, embellishments and other trimmings with the lawn design which still remains a novel concept.
Best High Street Brand: Barely two years since the rollout of the now ten Sana Safinaz retail stores across Pakistan it is commendable how they have enhanced the fledgling high street industry nationwide. From stitched and unstitched cottons, to dinner/evening wear of both western and eastern silhouettes along with footwear and accessories it is a one stop shop for the fashion savvy high street shopper no matter what age and caters to a wide public demographic as well.