EK store includes couture and formal wear. She unveiled her new bridal collection at launch. Erum’s style ethos based on bringing along enticing cuts and colours with elaborations in a way that’s not overshadowed by others; rather they flow along naturally. Her new collection consists of innovative cuts like long shirts, lehnga, angrakhas and open gowns. the collection came in modern and trendy cuts unified with the mixture of typical and unconventional embellishment with a color palette based mostly in bright colours with a mix of pastels and earthy tones and relies on material and net with plenty of sequences, gota and pearls.
On the launch of her store, Erum Khan aforementioned, “I am terribly glad that i’m obtaining a really good response from Lahories. I found terribly humble and taken with individuals here. opening store in Lahore is my massive project. I even have brought my new collection that is exclusive and really totally different from my remainder of the collections. designing garments have perpetually been my passion. currently I even have entered in Lahore market, i’m feeling proud to be the a part of it.”