Since 2013 Sunsilk has been commemorating the PFDC Sunsilk Fashion Week by commissioning designer bottles for their range of shampoos. The Sunsilk Fashion Edition bottles bring fashion to the consumer’s doorstep and truly delight them with a high fashion offering at an affordable price.
Four models representing each design, wore the signature colours and ensembles designed by each design house. The Sunsilk Fashion Edition bottles are eagerly awaited each year and will be available to purchase at all retail outlets later this month.
Sunsilk Brand Manager Madiha Saeed said, “We love the fact that each bottle is true to the essence of the respective designer. All of them are so different and yet so exciting. We are delighted to turn our bottles into a bit of high fashion for our girls, designed by their favorite fashion designers.”
At the PFDC Sunsilk Fashion Week in April this year, the brand had initiated the fun Guess The Designer for the four new Sunsilk bottles. On all four days of Fashion Week, the glamourous Sunsilk Lounge at the Red Carpet featured the colours and motifs and bits of the designer’s work and all invitees and guests were asked to participate in the Guess the Designer digital game.
Anisa and Amina Khan of RAKA created the glamorous lounge designs and the final reveal stands at the event at the Pearl Continental on Monday.