The PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and credible advertising events in Pakistan, awarded jubilant winners at a star-studded gala awards function held at the Expo Center in Karachi on May 16th, 2014.
Awards were given out in a total of 34 categories this year, with two special awards given out for the “Campaign of the Year” and “Best original local campaign”.
The master of the ceremony for the award ceremony was actor and radio presenter Khalid Malik, while the show featured entertaining performances by Arif Lohar, Humaima Mallick, Sajjad Ali, Mathira, Adil Omer & Ali Gul Pir, Asim Azhar and Sara Loren.
Apart from these star studded performances the show also featured a glittering line up of Award Presenters both from the advertising and the entertainment industry like Aftab Tapal, Aly Mustansir, Angeline Mallick, Angie Marshall, Bahuddin Khan, Dr. Muhammad Jawad, Faisal Niazi,Javed Jabbar, Mehwish Hayat, Moammar Rana, Mohd. Malik, Nafees Ahmed, Nazneen Tariq, Qazi Asad Abid, Rizwan Jaffri, Ruby Haider,Rubya Chaudhry, Sabeeka Imam, Sadaf Kanwal, Sarfaraz A Rehman, Shabeeh A. Ikram, Shakeel, & Sharmila Faruqi.
The regular categories spanning across various segments had an overwhelming response their year from the agencies and brands across Pakistan totaling around 200 entries in the various categories.
PAS Awards were Presented by Zong, in association with Servis and co-sponsored by English Biscuit Manufacturers, Indus Motors, Asian Consumer Care (Dabur), & Olper’s Lassi. The categories “Passion for Pakistan” and “Media Innovation” were sponsored by Bank Alfalah and APNS & PBA respectively. Dinner was hosted by National Foods Limited, while Pepsi was the sponsor for the Cocktail Lounge. Connectivity at the awards function was courtesy PTCL.
JWT and MTECH & TechSirat were respectively the creative & digital partners for the PAS Awards 2014. FM89, FM91, HotFM105, Jang Media Group & Apna Karachi 107 were the media partners, while Kinetic Pakistan were the Outdoor media partners. Gifts for the presenters were sponsored by Thal, Leisure Club, Kayseria Lawn, East End, EGO, Lals Chocolate, Nina Lotia and Fire Fly.
The whole event was management by Iris Event Artistry. Official makeup artist for the event is Beenish Parvez. Moiz Kazmi and team celebrity, red carpet and wardrobe management and the backstage management by Hasan Daudpota. PR of the event was handled by Samra Muslim.The Event shall be broadcasted on Express Entertainment and Times.